Who we are...

About Us


digit@lab is established in the Dubai DMCC free zone, as an "intellectual – brain power – innovation solution provider" to financial organizations. We help CXOs and Boards conceptualize new Strategies, widening their understanding regarding new social, market and technological realities as well as trends (IoT). We particularly help in digital strategies and transformation, including designing new business models, concepts, prototypes, and solutions (such as new products and delivery).

We embed new social and market trend as part of the digital transformation supported by new technologies, rejuvenating and transforming existing products and processes, into ‘’game changing’’ digital solutions, customer centric propositions, that are fast, scalable, economical and effective.

Experience & Expertize

The core team have each over 20 years experience with expertize in:

  • Bancassurance
  • Insurance (Corporate and Retail – General and Life)
  • Takaful (Islamic Insurance – General and Family),
  • Retakaful (General and Family),
  • Savings and Investments,
  • Pensions
  • Information Technologies and Digital
  • Social Media Marketing


In three regions:

  • The West (Canada, France, Luxembourg),
  • The Middle East & Africa (Egypt, Zimbabwe Saudi Arabia, the United Arab Emirates, and other GCC countries),
  • Asia (India, South East Asia and especially Malaysia, Indonesia).

Missions Conducted

  • Transforming a Reinsurance group in South-East Asia, adding personal lines and digital activities to support cedants (Insurance companies).
  • Starting up a new Takaful company in the UAE based on a B2B digital distribution model.
  • Re-engineering of Consumer and Medical Lines for a Leading Insurance company in the UAE.
  • Modernizing the service platform of a Multinational Company in Central America.
  • Mass digital social marketing for a savings and investments firm in the GCC.
  • Re-structuring of a $380m South Asian Corporation leader in the energy sector.
Section Inner

We offer our expertise to define the right digital approach, to help clients outperform conventional "laggards", by:

  • offering readily customizable IT/ Digital solutions
  • helping companies adapt their organization/HR to the digital ecosystem
  • understanding their limitations (human resources, time, IT legacy, priorities, etc.) and providing tailor made support (Research – Assessment – POC - Project Management – Execution – Governance…)
  • hands on support in Social Media Marketing - defining the customer decision journey and customized roadmap & action Plan

Whats Next?